The Dakar is “a challenge for those who go, a dream for those who stay behind”, as founder Thierry Sabine put it when he created the rally 42 years ago. Now, the race is living up to this motto by moving heaven and earth to bring the adventure to TV viewers, Internet users and readers all around the world. From the ups and downs of the adventurers to the jaw-dropping landscapes awaiting the competitors in Saudi Arabia, not to mention the tales of everyday life in the bivouac, Dakar fans will be spoilt for choice with a wide range of images in various supports and formats.
TV: No expense spared
- 3 TV helicopters
- 5 cars roaming the tracks and roads
- 20 production and transmission trucks
- 15 video cameras
- 200 people dedicated
Wide international coverage
- 4 daily shows on the airwaves of France Télévisions, the historical French broadcaster of the Dakar, will be dedicated to the 42nd edition of the Dakar from 5 to 17 January.
- In Latin America, the Fox Sports network is maintaining its extensive coverage of the Dakar despite the change of continents, with 1 h 30 of daily coverage, teams in the field and live broadcasts.
- In Europe, viewers will get the full package of information. Canale 20, for example, will bring Italian viewers a.
- Among the new features, Italians will be able to enjoy a dedicated show in the thick of the action on Canale 20. In Indonesia, a daily summary will be broadcast by Mola TV.
Dakar.com: four language versions
The official rally site is the main hub for all the information that fans need to follow the race in real time. It now comes in four languages, with French, English, Spanish and Arabic versions. Content can also be viewed on the official mobile app, which is rolling out an enhanced layout for the 2020 edition:
- Live updates
- Rider/driver portraits
A robust presence on social media
With 3.5 million fans, followers and subscribers on its official Facebook, Twitter and Instagram pages, the Dakar is in touch with its digital community 24/7. Both in the race and behind the scenes, community managers will use a wide range of tools to transport passionate fans and newbies to the backstage of the Dakar, the bivouac and even the tracks.
Story & Photos courtesy of dakar.com