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Dixxon Joins 2023 BFGoodrich Tires Mint 400 as Supporting Sponsor

Dixxon Flannel will become the newest supporting sponsor of the 2023 BFGoodrich Tires Mint 400, event officials announced today. One of the most popular and sought-after flannel brands in the world, Dixxon will have a full line of products on display at the Mint 400 Off-Road Festival in downtown Las Vegas on Fremont Street as part of the agreement.

“Over the past decade, Dixxon has forged a unique place in the apparel industry with limited-run, stylish flannels that don’t wrinkle, shrink, or fade,” said Mint 400 CEO Matt Martelli. “We’re excited to welcome them as a supporting sponsor of the Mint 400 for the first time in 2023. No matter what Dixxon products you pick up, you can trust them to stand out in a crowd and stay that way for years to come. Be sure to check them out at the Mint 400 Off-Road Festival and pick up yours, as you’ll be seeing plenty of folks wearing Dixxon on race day!”

Established in 2013, Dixxon began with the goal of creating the world’s best flannel. Growing up around motorcycles, skateboards and hardcore/punk music, flannels have always been a staple in our closets. But, like everyone else, we were tired of them not fitting well and then wrinkling, shrinking and fading after the first wash. We started with flannels but approach every other product with the same approach – classics redefined.

Due to the limited nature of our merchandise, it is not uncommon to find products on the website that are no longer available in your size. We produce most of our products on a very limited basis, and many of them are run only once. Over the years, this has led to our products being part of collections and are extremely sought after due to the quality, creativity, uniqueness, and again the limited nature. Make sure to sign up for our newsletter to stay updated on all current and upcoming releases so that you make sure to jump on the store before they sell out. Most of our product are not restocked so make sure act quickly! For more information on Dixxon, visit www.dixxon.com.

The Mint 400 has held the title of the toughest, most spectacular off-road race in North America since 1968 when it was first run. Initially, the race was a public relations event promoting the Mint Hotel’s annual deer hunt. but what started out as a hotel promotion soon grew into a legitimate desert race. Since its 2008 revival, “The Great American Off-Road Race” has only gotten bigger and more prestigious, and deeper fields every year only make it tougher to win.

This year’s BFGoodrich Tires Mint 400 will take place from March 8-12 in Las Vegas. More information on the event for racers and spectators is available at TheMint400.com, or follow the event on Facebook and Instagram.

Chris Leone

A veteran of the motorsports industry (both physical and digital), Chris Leone contributes coverage of race events of all types to Off-Road Racer. Elsewhere, he is the marketing/communications manager at iRacing, media director of Jim Beaver's Down & Dirty Show, and a frequent contributor to UTV Underground.

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