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Heat Wave Visual Signs on as Supporting Sponsor of Inaugural California 300

California 300 officials announced today that Heat Wave Visual will serve as a supporting sponsor of the inaugural event, coming to Barstow, California on October 12-16. Heat Wave Visual will be providing their ultra stylish glasses to all racers, extending a relationship from other Martelli Brothers-backed events like the Mint 400, while Heat Wave-backed drivers will take on the challenging California 300 race course in style throughout the weekend.

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“Over the years, we’ve developed a terrific relationship with Heat Wave Visual, and we’re thrilled to be able to bring that to the California 300,” said California 300 CEO Matt Martelli. “Heat Wave brings a unique look to anything they touch, and their style is a perfect fit for a new, cutting-edge event like the California 300.  We look forward to watching Heat Wave drivers do battle in the race!”

Heat Wave Visual® was founded by two individuals, Justin Hertel and Doug Karlson, who sought to bring something more to the table in the eyewear market. The brand sought to create an original, affordable and customizable sunglasses platform on a level never before offered.

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Together we share a passion for design and customization, whether it’s wrenching on cars, bikes, websites, graphics, whipping up some art, snapping photos or even making videos, we’re creators at heart, so it was only natural that when we set out to create a brand of our own that we brought our interests with us. After a couple of years we decided to take the brand further into the spotlight of our direct interests, something we could push our true vision through – in March of 2014, the brand became Heat Wave Visual®. For more information on Heat Wave Visual, visit

Details regarding sponsorship packages and exhibitor vending for the inaugural California 300 are currently available at Race registration is currently available through Spectator tickets, camping information, and parking passes will all be released over the coming months.

About The California 300

The California 300 is a new world-class off-road desert race built to showcase the best off-road racers in the world. The multi-day event launches October 12-16, 2022 in Barstow, CA and will feature a desert cleanup, multiple days of prerunning, a public poker run, an off-road festival, and two days of spectacular off-road racing on a fast, technical and punishing 75-mile race course. An estimated 25,000 off-road and recreational enthusiasts are expected to watch over 400 race teams in 40+ classes go door to door, while Mad Media produced livestream coverage is beamed to over 500,000 viewers worldwide. The California 300 is brought to you by the team that has rebuilt The Mint 400 into one of the most successful desert off-road races in history.

Chris Leone

A veteran of the motorsports industry (both physical and digital), Chris Leone contributes coverage of race events of all types to Off-Road Racer. Elsewhere, he is the marketing/communications manager at iRacing, media director of Jim Beaver's Down & Dirty Show, and a frequent contributor to UTV Underground.