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Inaugural California 300 Brings Off-Road Brands to Barstow With Off-Road Festival

Barstow, California has long been recognized as one of off-road racing’s most fertile grounds, producing numerous legendary racers, builders, fabricators, and more over the years. After more than two decades without a race event, the inaugural California 300 brought the culture back to town in a big way, and nowhere was that more prominent on Thursday than the California 300 Midway, where the inaugural California 300 Off-Road Festival took place.

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Dozens of brands made the trek out to Barstow to display, with full lines of display vehicles, high-performance recreational and racing parts, and even demo rides from select brands like UBCO and Kawasaki. All the while, the hundreds of racers who headed to Barstow to compete went through tech and contingency, late entries continued to register to compete, and the top car, truck, and UTV classes took on a nine-mile qualifying course in the morning and early afternoon. The day closed for competitors with a driver’s meeting, bringing everybody up to speed on the nearly 70-mile course that they’ll be facing over two full days of racing on Friday and Saturday.

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“The California 300 Off-Road Festival was the perfect way for us to really get the inaugural California 300 rolling,” said California 300 CEO Matt Martelli. “Being able to bring this many premier brands together here in Barstow shows not only the strength of this new event, but also of the off-road industry as a whole. There have been so many awesome partners and vendors who have helped us make this race what it is already—now, it’s time to look forward to the racing itself!”

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The California 300 Midway remains open throughout the race weekend, with brands displaying their products with the racing action itself in full view. The midway opens at 6AM and closes at 8PM on both Friday and Saturday, and tickets are available at the box office at the front entrance. Be sure to make your way to Barstow to check it out!

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The inaugural California 300 continues tomorrow with the first of two full days of racing, kicking off at 7AM with the UTV World Championship Short Course Race and continuing with Race 1 for all UTVs and Limited classes at 9AM. Be sure to visit for a full schedule and information on how to spectate, and follow @thecalifornia300 on social media for live updates throughout the event.

Thank you to all of our California 300 sponsors who’ve supported us since day 1:

Rugged Radios, King Shocks, Polaris, Rockford Fosgate, UBCO, Vision Wheel, Kawasaki, VP Racing Fuels, Maxxis Tires, Jimco Racing, Clean-Dezert, Assault Industries, Site Solar, Camburg, Belching Beaver Brewery, Surface Sunscreen, Heat Wave Visual, Catalyst Distribution, PCI Race Radios

Chris Leone

A veteran of the motorsports industry (both physical and digital), Chris Leone contributes coverage of race events of all types to Off-Road Racer. Elsewhere, he is the marketing/communications manager at iRacing, media director of Jim Beaver's Down & Dirty Show, and a frequent contributor to UTV Underground.