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Ken Block & Team reveal their new 1100HP Truck with Lil Jon at a massive party in Mexico

A rally driver, a Baja 1000 champion, and a 16-year-old racing prodigy walk into a bar in Mexico…

Rally racing veteran Ken Block along with 16-year-old rising Trophy Truck racing star Jax Redline unveiled their 1100HP Geiser Bros G6 Trophy Truck sporting a brand new 2021 It’s a Living collab livery at a live reveal party at Papas & Beer in Rosarito, Mexico. Rapper Lil Jon hosted the celebration of the unconventional pairing’s truck launch, and the announcement of the team’s third driver for the Baja 1000, 2019 overall winner Alan Ampudia, along with thousands of local fans, champagne, and fireworks.

The Trophy Truck now joins the pantheon of Block’s vehicles sporting Mexican artist Ricardo Gonzalez’s, a.k.a. It’s a Living, exclusive design including Block’s Subaru STI, Cossie V2, and Tuthill Safari Porsche Rally vehicles. “It’s exciting to see the merging of all these worlds,” said Block. “Bringing together a guy from rally like me with two amazingly talented Trophy Truck racers and the work of an artist like Ricardo with this truck from one of the greatest builders in the world is an incredible moment.”

In today’s episode on Ken Block’s YouTube channel, Block and the Hoonigan crew deliver the three-punch combo of announcements about Block’s unorthodox foray into the world of desert racing which took place at the Ampudia family’s restaurant and nightclub. “Most livery reveals are pretty boring and underwhelming,” said Block. “With the addition of Alan Ampudia to the team, it was only right that we did this big and on Alan’s home turf.”

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Block is starting his journey to the Baja 1000 as soon as possible by competing in the first leg of the Vegas to Reno race this August with rally co-driver Alex Gelsomino. “The ultimate goal with our whole team is trying to win the Baja 1000,” said Block. “So we are using this race as further racing development, beyond all the testing and learning I am doing outside of the races. There’s a huge learning curve ahead for Alex and I, and we see this race as a big step in getting us ready for the 1000 in November!”

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Block’s odyssey to the Baja 1000 can be seen in the 8-part Whoopocalypse Now series dropping on his YouTube channel. The series will include seat-swapping with Redline in Block’s sport of rally racing at Team O’Neil, racing New England Forest Rally, Block pitting his rally car versus the Trophy Truck, and maybe even some Trophy Truck Gymkhana driving.

Ernesto Araiza

Being born right in the heart of Off-Road Racing, Ernesto always had a dream to be an Off-Road Racer. After finish college he ditched his engineer career to chase the dream of action photographer. It didn't took long to get spotted by MadMedia where he still works. In less than 5 years after 'going pro' he reached some of the most important peaks in his life working for several international brands and events like the Rally Dakar. After 30 years of dreaming, he still have one goal in mind, to keep his face full of dust.