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King Shocks Joins Inaugural California 300 as Supporting Sponsor

Extending a partnership that carries over from other Martelli Brothers-produced events, King Shocks will join the California 300 as a supporting sponsor of this year’s inaugural race, event officials announced today. King Shocks will be on hand on the California 300 midway in Barstow on October 12-16 as part of the partnership, while King Shocks-supported entries will compete across many of the premier classes in action on race day, from Unlimited Truck to Class 11 and anything in between.

King Shocks will also be presenting a Lance King “Last Man Standing Award” to a racer that exhibits the tenacity and grit off road racing is known for. The award, which is a tribute to King Shocks founder and off-road suspension pioneer Lance King, will include a custom Assault Industries trophy as well as $5000.00 in King Shocks product.

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“We’re excited to extend our long-standing partnership with King Shocks into the inaugural California 300 this October,” said California 300 CEO Matt Martelli. “Many of the top off-road racers in the world partner with King for premier shock performance in the most grueling races in the world, and the California 300 will be no exception. Fans will be able to see what sets King Shocks apart up close on the California 300 midway, and we’re sure to see plenty of King-backed racers competing for class and overall wins on race day as well!”

“I am excited to have a major off-road desert race back to Southern California. Barstow has a lot of racing history and it’s where we test and set up shocks for our customers, it’s the perfect location. I am also excited to present the Lance King “Last Man Standing Award” in honor of my father. He would have been happy to see The California 300 in Barstow,” commented King Shocks 300 owner/president Brett King.

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King Shocks is a manufacturer and servicer of custom made adjustable and rebuildable automotive shock absorbers and performance racing products for utility vehicles, OEM replacement and professional racing use. Our company prides itself on putting quality, performance and customer service above all else. Every product we sell is the result of constant testing and development done with top racers in competition worldwide. This real world testing exposes our designs to a level of abuse and destructive forces that cannot be duplicated in a laboratory. Our “hands on” experience enables us to make rapid design advancements others haven’t even dreamed up yet.

Our product line consists of Coilover, Bypass, and Smoothie shocks as well as Bumpstops, tools and racing jacks. Our OEM and UTV upgrade kits offer serious performance upgrades and simple bolt-on installation. They are available for stock vehicles or those modified with aftermarket lift kits or long travel suspensions. King Shocks are serviced using simple hand tools when the time comes. You can order a seal kit and return them to factory fresh condition yourself or send them to the factory for service. All parts used in our products are machined in house at our Garden Grove, California facility from billet alloy materials on precision equipment to exacting standards and hand assembled by our trained technicians. For more information on King Shocks, visit www.kingshocks.com.

Details regarding sponsorship packages and exhibitor vending for the inaugural California 300 are currently available at TheCalifornia300.com. Race registration is currently available through OffRoadRacer.com. Spectator tickets, camping information, and parking passes will all be released over the coming months.

About The California 300

The California 300 is a new world-class off-road desert race built to showcase the best off-road racers in the world. The multi-day event launches October 12-16, 2022 in Barstow, CA and will feature a desert cleanup, multiple days of prerunning, a public poker run, an off-road festival, and two days of spectacular off-road racing on a fast, technical and punishing 75-mile race course. An estimated 25,000 off-road and recreational enthusiasts are expected to watch over 400 race teams in 40+ classes go door to door, while Mad Media produced livestream coverage is beamed to over 500,000 viewers worldwide. The California 300 is brought to you by the team that has rebuilt The Mint 400 into one of the most successful desert off-road races in history.

Chris Leone

A veteran of the motorsports industry (both physical and digital), Chris Leone contributes coverage of race events of all types to Off-Road Racer. Elsewhere, he is the marketing/communications manager at iRacing, media director of Jim Beaver's Down & Dirty Show, and a frequent contributor to UTV Underground.