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Michael Graber Appointed President and Chief Executive Officer of Toyo Tire U.S.A. Corp.

CYPRESS, CALIFORNIA – Toyo Tire Holdings of Americas Inc. announced today that Michael Graber has been appointed president and chief executive officer of Toyo Tire U.S.A. Corp., the aftermarket sales unit for Toyo branded passenger, light truck and commercial truck tires in the United States. Graber has been vice president of sales for Toyo Tire U.S.A. Corp., and brings nearly 30 years of professional experience to the role, much of it in the tire industry.

Tatsuo Mitsuhata, vice president in charge of global sales at Toyo Tire Corporation of Japan, welcomed Graber: “We are excited to have Mike as our next president and CEO of Toyo Tire U.S.A. Corp. (TTC). His broad background, including the last eight years of progressive responsibilities within TTC, gives us confidence that Mike will be able to lead this critical unit in our most significant market. He has the knowledge and respect of our customers, understands the market and challenges we face, and is a great advocate for the Toyo Tires brand. Mr. Graber will continue our aggressive U.S. growth plans by maintaining our commitment to our dealers and customers.”

MichaelGraber ToyoTires

Graber will lead a team at Toyo Tire U.S.A. Corp. responsible for replacement market sales, strategic sales planning, pricing, marketing, product planning, and consumer affairs.

“It is an incredible honor to have the opportunity to lead this organization,” said Graber. “Our talented team is committed to exceeding the expectations of our dealer partners and loyal customers. We intend to build on our strong foundation while continuing to develop innovative products and deliver first class customer service.”

Graber earned a Bachelor of Arts degree in Communication from John Carroll University in Cleveland, Ohio, and a Master of Business Administration from Augsburg University in Minneapolis, Minnesota. He resides in Orange County, California with his family.

Ernesto Araiza

Being born right in the heart of Off-Road Racing, Ernesto always had a dream to be an Off-Road Racer. After finish college he ditched his engineer career to chase the dream of action photographer. It didn't took long to get spotted by MadMedia where he still works. In less than 5 years after 'going pro' he reached some of the most important peaks in his life working for several international brands and events like the Rally Dakar. After 30 years of dreaming, he still have one goal in mind, to keep his face full of dust.