New Bronco Overland Concept Vehicle


In honor of the largest North American gathering of classic Ford Broncos, the Bronco brand, Ford’s new outdoor brand, debuted an all-new, one-of-a-kind four-door Bronco OG Concept to kick off this year’s Bronco Super Celebration East in Townsend, Tennessee. Based on the all-new Bronco four-door model, the concept will be on display at the annual off-road event alongside the all-new Bronco two-door and Bronco Sport 4×4 models to give fans a chance to see them in-person for the first time. 

With personalization and factory-backed accessories essential to the Bronco brand and it’s only-4×4 family of off-road SUVs, the Bronco OG Concept showcases how the all-new Bronco two-door, four-door and Sport models are designed to redefine the next generation of off-road vehicles.

Based on an Area 51 painted 2021 Bronco four-door SUV Badlands™ series with Sasquatch™ package for maximum off-road capability, the concept is fully equipped inside and out to take Built Wild™ off-road, off-the-grid (OG), overlanding adventurers even further. It features the High-Performance Off-Road Stability Suspension (H.O.S.S.) and race-proven 2.7-liter EcoBoost engine and class-exclusive 10-speed automatic transmission, with 17-inch Fifteen52 Turbomatic HD wheels in asphalt black wheels and 35-inch BF Goodrich LT315/70R17 Mud-Terrain KM3 added for better off-road traction.


Up front, the Bronco OG Concept features a Ford Performance by WARN® winch mounted to a Ford Accessories steel modular front bumpers to help adventurers negotiate tough, rocky terrain. A Ford Accessories steel rear bumper was added for durability and roof-top access.

On top, a Heavy Duty (HD) two-person tent from Yakima™ and a factory roof rack are mounted to the Bronco roof rails with a 1×40 RIGID™ with a front rack-mounted light bar and six additional RIGID POD lights in a 360 configuration for improved lighting all around the vehicle. Doubling as a spotter flag, a tall CB antenna is mounted to the rear bumper.


In the rear cargo area, a complete food storage and eating area has been installed in the rear cargo area. A water tank, ARB refrigerator, cooking kit and stove have been mounted to an interior cargo management system. The refrigerator has a slide-out tray for easy access and a tailgate table and chairs complete a dining area.

Interested in a BRONCO or another FORD? Call Chris Goeschel – Ph (702)395-5125 – e-mail and he will get you dialed.

team ford header off road racer

Ford’s original announcement of its one-of-a-kind Bronco® concept vehicle equipped with an exciting accessories package meant for those  off-the-grid, overlanding Built Wild™ adventurers contained an error. Ford called the vehicle a Ford Bronco Overland Concept and has corrected the statement to include the appropriate name Ford Bronco OG Concept.

Matt Martelli

Founder of Mad Media, a multidisciplinary creative and marketing firm and CEO of Off-Road Racer, UTV Underground, The Mint 400, The California 300, and Dirt Co. Matt is one of the biggest influences in Off-Road Racing today.

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