I just came back from the PRI show and I got to say I am excited about the future of off-road racing. There is a lot of work to be done but the opportunity is massive. We had multiple meetings with PRI and off-road race leagues and connected companies and the consensus was that now if the time to organize, now is the time for us to move up and claim our rightful place at the table.
For those of you that don’t know PRI is the premier tradeshow of the racing industry in America. It’s the SEMA of racing. Every form of racing is there well represented except for off-road, with the exception of a few booths that don’t even exist.