off road racer sponsorship part

Off-Road Racing Sponsorship 101. Part 11: Team Appearance

Off-road racing like all racing started as a hobby. So a lot of us think of it as our time off. So unshaven, t-shirts and flip flops may be what you want to wear, but if you are trying to attract sponsors and fans you are going to have to tighten it up. Now this is off-road racing so we don’t need to walk around with ties on but a team shirt, hat, clean pants will suffice. If you look and act like a pro, you will be viewed as a pro. I remember the impact that Alan Pfluegers team had when they came into the sport and had team uniforms.

Craig Scanlon off road racer x
mcmillin team shirts two up
dan mcmillin baja off road racer

It doesn’t matter whether you race a Class 1, Trophy Truck, Class 10 or a UTV, you can get sponsored! Getting sponsors for your off-road racing program requires time and effort, but it’s not impossible to find a company to sponsor your race car. Check back weekly, we’ll be sharing sponsorship best practices from veteran off-road racers and industry experts.

Matt Martelli

Founder of Mad Media, a multidisciplinary creative and marketing firm and CEO of Off-Road Racer, UTV Underground, The Mint 400, The California 300, and Dirt Co. Matt is one of the biggest influences in Off-Road Racing today.