off road racer sponsorship

Off-Road Racing Sponsorship 101. Part 12: Timing

Just like any relationship your timing must be right. Most potential sponsors are looking to make decisions in the last few months of the year for the upcoming year. That means if you are talking to them in July you’re a bit early, and if you are talking to them in January you’re too late. Make sure when you are communicating you are getting to the point. Most decision-makers do not have an abundance of time. Be persistent but not annoying. A lot of people wait to go to SEMA which is a good place to talk to a lot of automotive manufacturers and aftermarket companies but keep in mind they are there to sell not to spend marketing dollars. Most companies have already laid out their marketing plans by this point, but it’s still a good opportunity to get in front of people, but since SEMA is not happening this year it makes your digital communication even more critical. Make sure your presentations are visually powerful and to the point. You have now until the end of the year to get in front of people and considering most people check out for the holidays it’s a tight window.

matlock racing media kit generic spreads
Your media kit should have a short bio, List of wins, and a race and event schedule.
matlock racing media kit generic spreads
Your media kit should also visually explain your entire program to show all the assets that come with sponsorship.
Cognito Motorsports Media Kit
Show the space available on your vehicle and race suit. Be precise so there is no confusion as to what sponsors get.
Cognito Motorsports Media Kit
Include information on the demographics of the off-road market as well as your race schedule.
Matt Martelli

Founder of Mad Media, a multidisciplinary creative and marketing firm and CEO of Off Road Racer and The Mint 400 Matt is one of the biggest influences in Off-Road Racing