Having an organized sponsorship deck is critical. Oftentimes you are speaking to a person who does not understand your value or the value of your program. Think of it like a menu that shows a potential sponsor what your assets are, what your social media and content and reach are, and what is your upcoming race and event schedule. If you have graphic design and photography skills you can make one yourself or you can hire a professional to make one for you. Keep it concise with short paragraphs, it’s just an overview. You can dial down to details in a follow up deal memo. Don’t skimp on photography. You can’t fix bad photos.
Founder of Mad Media, a multidisciplinary creative and marketing firm and CEO of Off-Road Racer, UTV Underground, The Mint 400, The California 300, and Dirt Co. Matt is one of the biggest influences in Off-Road Racing today.