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O’Reilly Auto Parts Continues as Sponsor of 2023 BFGoodrich Tires 400 Limited Race

O’Reilly Auto Parts and The Mint 400 have teamed up once again for the 2023 edition of the BFGoodrich Tires Mint 400, event officials announced today. As in 2022, the O’Reilly Auto Parts Limited Race will kick off the action in Primm on race weekend, with discounted tickets available at more than 6,000 O’Reilly storefronts nationwide. Off-road fans looking to head to the start/finish midway in Primm can buy two tickets for the price of one at any O’Reilly location.

“It’s been incredible to work with O’Reilly Auto Parts to expand the reach of the Mint 400 nationwide, and we’re thrilled to have them back for the O’Reilly Auto Parts Limited Race in 2023,” said Mint 400 CEO Matt Martelli. “Just like how O’Reilly has the parts you need for your daily driver, the O’Reilly Auto Parts Limited Race has the class you want to see, from cars and trucks to UTVs and much more. Make sure to pick up your discounted Mint 400 tickets on your next O’Reilly run, and be sure to say hi to the O’Reilly team at the Mint 400 Off-Road Festival on Fremont Street or at the start-finish line in Primm!”

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This year’s O’Reilly Auto Parts Limited Race will see Dustin Jones look for his third consecutive overall win, after beating 2020 winner Branden Sims in the 2021 race and Randy Romo last year. From the premier professional UTV classes to sportsman cars and trucks, the always-popular Class 11 Baja Bugs, and even vintage and military vehicles, the O’Reilly Auto Parts Limited Race has a little bit of something for everybody. Gates will open at 6AM local time on Friday, March 10, with the third annual Mint 400 Limited Grid Walk at 7AM and the first racers hitting the course at 8AM.

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O’Reilly Automotive, Inc. was founded in 1957 by the O’Reilly family and is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the United States, serving both the do-it-yourself and professional service provider markets. Visit the Company’s website at for additional information about O’Reilly, including access to online shopping and current promotions, store locations, hours and services, employment opportunities and other programs.

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The Mint 400 has held the title of the toughest, most spectacular off-road race in North America since 1968 when it was first run. Initially, the race was a public relations event promoting the Mint Hotel’s annual deer hunt. but what started out as a hotel promotion soon grew into a legitimate desert race. Since its 2008 revival, “The Great American Off-Road Race” has only gotten bigger and more prestigious, and deeper fields every year only make it tougher to win.

This year’s BFGoodrich Tires Mint 400 will take place from March 9-13 in Las Vegas. More information on the event for racers and spectators is available at, or follow the event on Facebook and Instagram.

Chris Leone

A veteran of the motorsports industry (both physical and digital), Chris Leone contributes coverage of race events of all types to Off-Road Racer. Elsewhere, he is the marketing/communications manager at iRacing, media director of Jim Beaver's Down & Dirty Show, and a frequent contributor to UTV Underground.