Racer Coffee Becomes Supporting Sponsor of 2020 BFGoodrich Tires Mint 400

Will be delivering coffee to racers during qualifying and in the pits

San Diego-based Racer Coffee Company will launch their new brand at the 2020 BFGoodrich Tires Mint 400, serving as a supporting sponsor of the event, Mint 400 officials announced today. Custom Mint 400 cold brew cans will be on site at the Mint 400 Off-Road Festival, and competitors can order coffee delivery for this year’s Great American Off-Road Race, as well as home and office subscriptions.

“It’s awesome to see new brands like Racer Coffee Company actually launch as part of this year’s Mint 400,” said Mint 400 CEO Matt Martelli. “Kevin and Cory are passionate about high-quality coffee and off-road racing, and Racer Coffee Company is the perfect marriage between the two. And with delivery right to your pit during the event, there’s no question that Racer Coffee Company is going to be the coffee of choice among our racers this week!”

“We chose the Mint 400 as a starting point for our company; a grand opening if you will,” said Kevin Rocha of Racer Coffee Company. “What better way to show this industry who we are than supporting The Great American Off Road Race right out of the gate. Not just to be there and sell coffee, but to be in the pits, with the teams, when they have been at it for 24 hours and need to get through the night.The Mint is just the beginning!”

Racer Coffee Company is a new imprint of The King’s Craft Coffee, launched by 11-year NFL veteran Cory Withrow. Withrow partnered with Kevin Rocha, a former off-road motorcycle racer and US military veteran, to launch a brand focused on off-road racers.

Racer Coffee Company will be serving custom cold brew and taking orders for 96 oz. boxes of coffee to be delivered to race teams in the pits at driver registration, qualifying, and at the midway in Primm. Email kevin@racercoffeecompany.com, direct message them on Instagram or Facebook, or call Kevin direct at  760-522-9919 to place an order.

This year’s Mint 400 will take place from March 3-8 in Las Vegas. More information on the event for racers and spectators is available at TheMint400.com, or follow the event on Facebook and Instagram. For more information on Racer Coffee Company, visit www.racercoffeecompany.com.

Chris Leone

A veteran of the motorsports industry (both physical and digital), Chris Leone contributes coverage of race events of all types to Off-Road Racer. Elsewhere, he is the marketing/communications manager at iRacing, media director of Jim Beaver's Down & Dirty Show, and a frequent contributor to UTV Underground.