dirt sessions Rob MacCachren

Rob MacCachren Dirt Session

Rob MacCachren is arguably the GOAT of off-road racing.  He wasn’t done after taking a second place finish at this years Baja 500.  We hung with Rob for a few days afterwards to produce this high pace, non stop action piece for BFGoodrich Tires.  We actually had to tell him to stop driving so smoothly so we could get bangers. Here’s the result!

Directed by The Martelli Brothers – Produced by Mad Media

Ernesto Araiza

Being born right in the heart of Off-Road Racing, Ernesto always had a dream to be an Off-Road Racer. After finish college he ditched his engineer career to chase the dream of action photographer. It didn't took long to get spotted by MadMedia where he still works. In less than 5 years after 'going pro' he reached some of the most important peaks in his life working for several international brands and events like the Rally Dakar. After 30 years of dreaming, he still have one goal in mind, to keep his face full of dust.