- Scott Steinberger to lead race-day communications at The Great American Off-Road Race™
- The Mint 400 to be broadcast over Weatherman Relay
- PCI Race Radios to stream the Weatherman Channel worldwide via Mixlr
The Mint 400 is proud to announce the return of The Weatherman to the 2020 BFGoodrich Tires Mint 400 this March 3rd-8th. The announcement marks the first time in six years The Weatherman has assisted in race-day communications for The Great American Off-Road Race.
PCI Race Radios will stream the Weatherman Relay channel via Mixlr on TheMint400.com so fans can tune in worldwide and listen to The Great American Off-Road Race via their computer or smartphone.
The storied history of “The Weatherman” begins with Bob Steinberger, who first began providing communications at the 1974 Mint 400 by putting communications in the vehicles of Bill Stroppe, Joe MacPherson and Walker Evans. He sent up three weather balloons with five hundred feet of coax attached and the first successful radio relay from a pit was made. It is believed that it was Joe MacPherson who couldn’t remember his name, so he dubbed him “Weatherman” on the radio. The rest is history and Bob’s iconic status has been reached through nearly half a century of work with the communications company he founded, PCI Race Radios.
Bob passed away in 2017, handing over the torch to his son Scott Steinberger who carries on the voice of off-road racing. Scott has been racing since 1988. From Mini-Mag, Class 7, Protruck to Trophy Truck, he understands racing and the importance of quality products to get you to the finish line. PCI Race Radios will stream the Weatherman Relay channel via Mixlr, so fans can tune in worldwide and listen to The Great American Off-Road Race via their computer or smartphone.
“It’s people like The Weatherman that make off-road racing such a great culture. You have to be extremely dedicated and part crazy to pull off the radio relay system The Weatherman created. We have a tremendous amount of respect for the commitment Scott and PCI Race Radios has made to off-road racing and we are happy to have The Weatherman back at The Mint 400,” stated Mint 400 CEO Matt Martelli. “Now race teams and spectators alike will be able to tune into the “Weatherman” channel and listen to status updates throughout the entire race.”
“The Mint 400 has a special place with the Weatherman Relay team. This is the race that my father put up a weather balloon in 1974 and was dubbed “Weatherman”,” commented Scott Steinberger. “My lone responsibility on race day is the safety of our racers, spectators and everyone involved in the event and I look forward to the challenge of The Great American Off-Road Race!”
About The Mint 400
Known as “The Great American Off-Road Race™,” The Mint 400 is the most celebrated, prestigious, and challenging off-road race on the planet. This annual four-hundred mile marathon between the top off-road racers in the world includes over four hundred and fifty race teams in twenty-four different classes of off-road vehicles. Established in 1968, The Mint 400 is steeped in American lore. Thousands of racers and celebrities from around the world have attempted to tame the brutal Nevada desert, but less than half of them have ever finished the Mint. An entire week of events lead up to the famed off-road contest in and around Las Vegas, including a vehicle parade down the Las Vegas Strip, a drivers meet and greet, a pit crew challenge contest, the Miss Mint 400 beauty pageant, massive parties, a qualifying race, and a huge ten-block “contingency” gathering on Fremont Street East. Over forty-thousand spectators gather to watch the world’s best off-road race teams do battle at The Mint 400!
About Mad Media
Established in 1995, Mad Media is a San Diego based marketing and creative agency, specializing in adrenalized film and television production. Owners Matt and Josh Martelli have spent over two decades crafting authentic, culturally engaging brand messages in print, web, photography, and film platforms for some of the worlds top brands including Red Bull, BFGoodrich Tires, and Polaris Industries. Mad Media’s viral film projects, such as the Gymkhana series and XP1K series, have been viewed hundreds of millions of times. From their early days as pioneers of branded viral video content for skateboard companies Osiris and Expedition, to their most recent work spreading the gospel of off-road racing with the world famous Mint 400, Mad Media remains a powerhouse pioneer of digital media.
Courtesy of The Mint 400