Brandt Beef to Serve as Supporting Sponsor of 2024 BFGoodrich Tires Mint 400

Mint 400 officials are pleased to welcome Brandt Beef as a supporting sponsor of the BFGoodrich Tires Mint 400, returning to Las Vegas this week. As part of the agreement, Brandt Beef products will be served throughout the event, including in the VIP areas in Primm during race days on Friday and Saturday.

“We’re looking forward to having Brandt Beef on hand for this year’s BFGoodrich Tires Mint 400,” said Mint 400 CEO Matt Martelli. “Brandt Beef’s commitment to consistency and sustainability shines through in each of their amazing products. They’re going to be serving up amazing meat all weekend long, so be sure to join us and sample some of their steaks, ground beef, and hot dogs on site, and don’t forget to order yours online!”


Brandt Beef is a family-owned and operated ranch in Southern California, and has been since 1945. And today, our family continues to raise, feed and focus on one single breed—the Holstein. We never outsource or contract farmers beyond our property lines, and it’s this unparalleled commitment and consistency in care, diet and location means we can provide you with the same quality products—meal after meal and year after year.

At Brandt Beef, sustainability isn’t just an idea—it’s a driving force in the way we operate our ranch and care for our planet. When it comes to our animals, we constantly monitor their welfare and feed quality, as well as promote the consumption of all cuts of meat to reduce waste. And when it comes to our land, we grow our own alfalfa, Bermuda, and Sudan grasses, rotate our crops, and use natural pest control methods. The compost produced from our operations is utilized by local businesses in our community. It’s these daily acts of responsibility that ensure both our animals and our environment will be as healthy as possible for our generation—and for generations to come. For more information on Brandt Beef, visit


Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for UNLTD Off-Road Racing are live on

About UNLTD Off-Road Racing

The Unlimited Off-Road Racing league was formed by The Martelli Brothers in 2023 after more than a decade of successful desert off-road race promotion, including The Mint 400, The UTV World Championship and The California 300. The league was formed to promote the sport of desert off-road racing, the off-road industry, and to expand the reach of off-road companies beyond the industry and into the homes of every off-road race fan, globally. Key attributes of the newly formed league include large racer car counts, competitive and challenging race courses, safe and family-friendly spectating areas, multiple days of racing and off-road festivities all located near major cities and markets that positively affect the off-road industry. The Martelli Brothers, owners of the motorsports powerhouse production group Mad Media have made it their mission to grow the league into a four race series that showcases the best off-road racers on the best courses in North America.

About The Mint 400

The Mint 400 is the oldest and most prestigious off-road race in America, and is held each March in the treacherous foothills of Sin City. The multi-day event features a massive vehicle parade down the world famous Las Vegas Strip, a two day festival on historic Fremont Street, and two days of grueling off-road racing on a desolate and punishing 400-mile racecourse. Nearly 65,000 off-road and recreational enthusiasts come to watch 500 race teams in 50+ classes from 25 different states and 15 different countries go door to door, while the Livestream coverage is beamed to over 800,000 viewers worldwide.  No other off road race allows fans the thrilling experience of watching the top off-road race teams from around the world battle for fame and glory, in a festival setting – complete with a luxury VIP section. The Mint 400 is “The Great American Off-Road Race”!

Chris Leone

A veteran of the motorsports industry (both physical and digital), Chris Leone contributes coverage of race events of all types to Off-Road Racer. Elsewhere, he is the marketing/communications manager at iRacing, media director of Jim Beaver's Down & Dirty Show, and a frequent contributor to UTV Underground.