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Dirty Life Race Wheels Returns to 2024 BFGoodrich Tires Mint 400 as Supporting Sponsor

Continuing a multi-year relationship, Dirty Life Race Wheels will serve as a supporting sponsor for the BFGoodrich Tires Mint 400 in 2024, Mint 400 officials announced today. As part of the agreement, Dirty Life Race Wheels will return to the Mint 400 Off-Road Festival on Fremont Street in downtown Las Vegas on Thursday, March 7, as well as appearing on race vehicles in this year’s edition of the Great American Off-Road Race.

“We’re excited to welcome Dirty Life Race Wheels back to the 2024 BFGoodrich Tires Mint 400,” said Mint 400 CEO Matt Martelli. “They’ve been a mainstay of the race for many years now, both with their display in downtown Las Vegas and on the race course itself with some of the top teams in the sport. Make sure to check out their full line of products at the Mint 400 Off-Road Festival on Fremont Street, and cheer their racers on during the action!”

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Dirty Life Wheels was created with one goal in mind: to design and engineer the best wheels in the world. We’ve assembled a team of the most talented wheel minds in the industry and utilize the latest engineering techniques to build wheels that are reliable, race-proven, and built to withstand the most rigorous conditions. From trails to checkers, our wheels have what it takes to perform at the highest level. For more information on Dirty Life Race Wheels, visit

Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for UNLTD Off-Road Racing are live on

About UNLTD Off-Road Racing

The Unlimited Off-Road Racing league was formed by The Martelli Brothers in 2023 after more than a decade of successful desert off-road race promotion, including The Mint 400, The UTV World Championship and The California 300. The league was formed to promote the sport of desert off-road racing, the off-road industry, and to expand the reach of off-road companies beyond the industry and into the homes of every off-road race fan, globally. Key attributes of the newly formed league include large racer car counts, competitive and challenging race courses, safe and family-friendly spectating areas, multiple days of racing and off-road festivities all located near major cities and markets that positively affect the off-road industry. The Martelli Brothers, owners of the motorsports powerhouse production group Mad Media have made it their mission to grow the league into a four race series that showcases the best off-road racers on the best courses in North America.

About The Mint 400

The Mint 400 is the oldest and most prestigious off-road race in America, and is held each March in the treacherous foothills of Sin City. The multi-day event features a massive vehicle parade down the world famous Las Vegas Strip, a two day festival on historic Fremont Street, and two days of grueling off-road racing on a desolate and punishing 400-mile racecourse. Nearly 65,000 off-road and recreational enthusiasts come to watch 500 race teams in 50+ classes from 25 different states and 15 different countries go door to door, while the Livestream coverage is beamed to over 800,000 viewers worldwide.  No other off road race allows fans the thrilling experience of watching the top off-road race teams from around the world battle for fame and glory, in a festival setting – complete with a luxury VIP section. The Mint 400 is “The Great American Off-Road Race”!

Chris Leone

A veteran of the motorsports industry (both physical and digital), Chris Leone contributes coverage of race events of all types to Off-Road Racer. Elsewhere, he is the marketing/communications manager at iRacing, media director of Jim Beaver's Down & Dirty Show, and a frequent contributor to UTV Underground.