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Heat Wave Visual Returns as Official Sunglasses Provider of 2024 BFGoodrich Tires Mint 400

For the 10th consecutive year, the BFGoodrich Tires Mint 400 will team up with Heat Wave Visual as the Official Sunglasses Provider of the Great American Off-Road Race. As always, Heat Wave Visual will have a presence on Fremont Street in downtown Las Vegas as part of the Mint 400 Off-Road Festival. Heat Wave’s custom Mint 400 sunglasses will be sold both on site and online via the Dirt Co. website.

“We couldn’t be more excited to celebrate a decade with Heat Wave Visual as the Official Sunglasses Provider of the BFGoodrich Tires Mint 400,” said Mint 400 CEO Matt Martelli. “Every year they outdo themselves with another epic design, and this year is no exception. Be sure to pick up your pair on-site after you check out their display at the Mint 400 Off-Road Festival, or if you can’t be here, grab your pair online from Dirt Co. and show your support!”

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Featuring logo inlays and logos printed on the outer temple, bold custom packaging, and a complementary microfiber cloth and carrying case, Heat Wave Visual’s special edition Mint 400 sunglasses are not only a stylish way to protect your vision out in the desert, they’re also the ultimate collector’s item.

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Heat Wave Visual® was founded by two individuals, Justin Hertel and Doug Karlson, who sought to bring something more to the table in the eyewear market. The brand sought to create an original, affordable and customizable sunglasses platform on a level never before offered.

Together we share a passion for design and customization, whether it’s wrenching on cars, bikes, websites, graphics, whipping up some art, snapping photos or even making videos, we’re creators at heart, so it was only natural that when we set out to create a brand of our own that we brought our interests with us. After a couple of years we decided to take the brand further into the spotlight of our direct interests, something we could push our true vision through – in March of 2014, the brand became Heat Wave Visual®. For more information on Heat Wave Visual, visit

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Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for UNLTD Off-Road Racing are live on

About UNLTD Off-Road Racing

The Unlimited Off-Road Racing league was formed by The Martelli Brothers in 2023 after more than a decade of successful desert off-road race promotion, including The Mint 400, The UTV World Championship and The California 300. The league was formed to promote the sport of desert off-road racing, the off-road industry, and to expand the reach of off-road companies beyond the industry and into the homes of every off-road race fan, globally. Key attributes of the newly formed league include large racer car counts, competitive and challenging race courses, safe and family-friendly spectating areas, multiple days of racing and off-road festivities all located near major cities and markets that positively affect the off-road industry. The Martelli Brothers, owners of the motorsports powerhouse production group Mad Media have made it their mission to grow the league into a four race series that showcases the best off-road racers on the best courses in North America.

About The Mint 400

The Mint 400 is the oldest and most prestigious off-road race in America, and is held each March in the treacherous foothills of Sin City. The multi-day event features a massive vehicle parade down the world famous Las Vegas Strip, a two day festival on historic Fremont Street, and two days of grueling off-road racing on a desolate and punishing 400-mile racecourse. Nearly 65,000 off-road and recreational enthusiasts come to watch 500 race teams in 50+ classes from 25 different states and 15 different countries go door to door, while the Livestream coverage is beamed to over 800,000 viewers worldwide.  No other off road race allows fans the thrilling experience of watching the top off-road race teams from around the world battle for fame and glory, in a festival setting – complete with a luxury VIP section. The Mint 400 is “The Great American Off-Road Race”!

Chris Leone

A veteran of the motorsports industry (both physical and digital), Chris Leone contributes coverage of race events of all types to Off-Road Racer. Elsewhere, he is the marketing/communications manager at iRacing, media director of Jim Beaver's Down & Dirty Show, and a frequent contributor to UTV Underground.