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King Shocks Teams Up With UNLTD Off-Road Racing as 2024 Series Sponsor

Expanding on a relationship that has extended through multiple series events, UNLTD Off-Road Racing is pleased to welcome King Shocks as an official sponsor of the series’ inaugural 2024 season. A longtime partner of the BFGoodrich Tires Mint 400 and a founding sponsor of the California 300, King Shocks’ relationship with UNLTD will now cover all three of its events, starting with the Parker 400 later this week.

“We’re excited to expand our relationship with King Shocks across the entire UNLTD Off-Road Racing schedule for 2024,” said UNLTD CEO Matt Martelli. “They’ve been a valued partner at the Mint 400 for many years and were one of the first brands to jump on with us in Barstow for the California 300. They are a legacy brand in off-road culture and have supported off-road racing since their humble beginnings. With many of our top racers relying on King Shocks to get them to the finish line at UNLTD events, our partnership is a natural fit. We can’t wait to have them on hand at all of this year’s events starting in Parker!”

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King Shocks is a manufacturer and servicer of custom made adjustable and rebuildable automotive shock absorbers and performance racing products for utility vehicles, OEM replacement and professional racing use.  King Shocks prides itself on putting quality, performance and customer service above all else. Every product King sells is the result of constant testing and development done with top racers in competition worldwide. This real world testing exposes their designs to a level of abuse and destructive forces that cannot be duplicated in a laboratory. Their “hands on” experience enables them to make rapid design advancements others haven’t even dreamed up yet.

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King Shocks’s product line consists of Coilover, Bypass, and Smoothie shocks as well as Bumpstops, tools and racing jacks. King’s OEM and UTV upgrade kits offer serious performance upgrades and simple bolt-on installation. They are available for stock vehicles or those modified with aftermarket lift kits or long travel suspensions.  King Shocks are serviced using simple hand tools when the time comes. You can order a seal kit and return them to factory fresh condition yourself or send them to the factory for service. All parts used are machined in house at their Garden Grove, California facility from billet alloy materials on precision equipment to exacting standards and hand assembled by trained technicians. For more information on King Shocks, visit

Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for UNLTD Off-Road Racing are live on

About UNLTD Off-Road Racing

The Unlimited Off-Road Racing league was formed by The Martelli Brothers in 2023 after more than a decade of successful desert off-road race promotion, including The Mint 400, The UTV World Championship and The California 300. The league was formed to promote the sport of desert off-road racing, the off-road industry, and to expand the reach of off-road companies beyond the industry and into the homes of every off-road race fan, globally. Key attributes of the newly formed league include large racer car counts, competitive and challenging race courses, safe and family-friendly spectating areas, multiple days of racing and off-road festivities all located near major cities and markets that positively affect the off-road industry. The Martelli Brothers, owners of the motorsports powerhouse production group Mad Media have made it their mission to grow the league into a four race series that showcases the best off-road racers on the best courses in North America.

Chris Leone

A veteran of the motorsports industry (both physical and digital), Chris Leone contributes coverage of race events of all types to Off-Road Racer. Elsewhere, he is the marketing/communications manager at iRacing, media director of Jim Beaver's Down & Dirty Show, and a frequent contributor to UTV Underground.