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Lifeline Joins UNLTD Off-Road Racing as 2024 Series Sponsor

UNLTD Off-Road Racing Series officials are pleased to welcome Lifeline as an official partner of the series’ 2024 season, which kicked off with last weekend’s Parker 400. With decades of experience, Lifeline’s industry-leading fire suppression systems will be on hand for all three UNLTD races this season, including March’s BFGoodrich Tires Mint 400 and October’s California 300.


“Lifeline Fire has been leading the motorsport market in fire suppression for over 30 years. Their SFI and FIA systems are becoming the new industry standard in fire suppression. We are excited to be working directly with Lifeline to implement new fire suppression safety protocols. In off-road racing we are not on a small track where safety teams can get to racers quickly. You have to be prepared to deal with mechanical fires on your own. We want to arm our racers with the best fire suppression possible, and we believe that Lifeline provides that both in integrated systems and handheld units. It’s what I use in my personal off-road vehicles,” stated Unlimited Off-Road Racing CEO Matt Martelli.

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Established in 1994, Lifeline is the leading manufacturer of fire safety equipment and fire safety systems to the motorsport industry. Investment in people and dedicated in-house design and development facilities ensures that our customers have access to the most effective, top quality safety products available anywhere in the world.

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Our continuous commitment to research and development ensures that you have the most innovative and cutting edge products available, the same products as used by the majority of world & national championship-winning drivers and constructors. Winner of the MIA Small Business of the Year award, Lifeline is ISO9001 accredited and is an Investor in People employer. For more information on Lifeline, visit www.lifeline-fire.com.

Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for UNLTD Off-Road Racing are live on Unlimitedoffroadracing.com.

About UNLTD Off-Road Racing

The Unlimited Off-Road Racing league was formed by The Martelli Brothers in 2023 after more than a decade of successful desert off-road race promotion, including The Mint 400, The UTV World Championship and The California 300. The league was formed to promote the sport of desert off-road racing, the off-road industry, and to expand the reach of off-road companies beyond the industry and into the homes of every off-road race fan, globally. Key attributes of the newly formed league include large racer car counts, competitive and challenging race courses, safe and family-friendly spectating areas, multiple days of racing and off-road festivities all located near major cities and markets that positively affect the off-road industry. The Martelli Brothers, owners of the motorsports powerhouse production group Mad Media have made it their mission to grow the league into a four race series that showcases the best off-road racers on the best courses in North America.

Chris Leone

A veteran of the motorsports industry (both physical and digital), Chris Leone contributes coverage of race events of all types to Off-Road Racer. Elsewhere, he is the marketing/communications manager at iRacing, media director of Jim Beaver's Down & Dirty Show, and a frequent contributor to UTV Underground.