In this episode of the Off-Road Racer Podcast, I sit down with off-road racer Dan Myers. The Myers family has been in off-road racing for decades, now spanning three generations. Dan talks about the significance of off-road racing for his family, and how they have stayed in it for so long. Dan also gives a unique perspective on the evolution of off-road from the perspective of being a second-generation off-road racer. We also discuss The Myer’s family business, Toyota of Escondido. Dan and I talk about the dealership’s involvement in action sports, being an avid sponsor of athletes in many disciplines, from surfing to motocross to MMA, and how these sponsorships have brought a lot of business for the dealership. We also discuss Dan’s conception of TE Motorsports, an aftermarket shop for Toyotas. Dan has been able to create a unique business model between TE Motorsports and Toyota of Escondido, pre-building trucks for the dealership, and providing a streamlined service for the customer. I’m your host Matt Martelli, and this IS the Off-Road Racer Podcast.
