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Rigid Industries Becomes Official Series Sponsor of UNLTD Off-Road Racing

UNLTD Off-Road Racing is pleased to announce Rigid Industries will serve as an official sponsor of the series for the 2024 season, which kicked off January 10-14 in Parker, Arizona with the return of the Parker 400. A longtime sponsor of the BFGoodrich Tires Mint 400, the second round of the series, UNLTD’s relationship with Rigid now expands to the entire three-race championship. Beyond the three major off-road events, Unlimited Off-Road Racing will also be producing content around RIGID’s products, off-road race team lifestyle, and competition and releasing throughout the year as part of the new relationship.

“Rigid Industries has been a great partner of ours at the Mint 400 for years, and we’re thrilled to expand that relationship through the entire UNLTD season in 2024,” said UNLTD Off-Road Racing CEO Matt Martelli. “RIGID ushered in the era of the light bar and now they are revolutionizing the market again with the new release of the 360-Series Laser series lights. Countless top off-road racers rely on Rigid’s lighting solutions to get them through the challenges of the toughest races in the world, and they’ve got the right lighting solutions for your own trucks, SUVs, UTVs,  and off-road racing vehicles. Be sure to check them out on-site at this year’s UNLTD racers, and look for Rigid lights to play a key role in racers getting to the finish line!”

Top racers across many of UNLTD’s classes will campaign with Rigid Industries lights in the 2024 season. Names like Travis Williams, Kyle Jergensen, and CJ Faison will headline their contingent in the stacked Unlimited Truck SPEC class, while Greg Adler in Unlimited Truck Legends, Dan Myers and Madix Bailey in Class 1, and Michael Mamelli Jr. in UTV Pro are among the other racers expected to contend for wins while carrying Rigid lights. 

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“We are excited to partner with UNLTD Off-Road Racing, it’s the perfect proving ground and platform to show the product superiority of RIGID and to celebrate our history in evolving off-road lighting, stated RIGID CEO, Mitch Williams. It’s time to step on the gas and show people what the RIGID brand is all about uncompromising quality and technology innovation.”

Rigid Industries is the leader in high-performance LED lighting for off-road pick-up trucks, SUVs and off-road vehicles. The company was formed in 2004 and has facilities in Gilbert, Arizona, and focuses on manufacturing LED products for off-road, powersports, marine, agriculture, military and OEM markets. The technology utilizes patented hybrid optical reflectors that project light further than the standard TIR reflector. For more information on Rigid Industries, visit

Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for UNLTD Off-Road Racing are live on

About UNLTD Off-Road Racing

The Unlimited Off-Road Racing league was formed by The Martelli Brothers in 2023 after more than a decade of successful desert off-road race promotion, including The Mint 400, The UTV World Championship and The California 300. The league was formed to promote the sport of desert off-road racing, the off-road industry, and to expand the reach of off-road companies beyond the industry and into the homes of every off-road race fan, globally. Key attributes of the newly formed league include large racer car counts, competitive and challenging race courses, safe and family-friendly spectating areas, multiple days of racing and off-road festivities all located near major cities and markets that positively affect the off-road industry. The Martelli Brothers, owners of the motorsports powerhouse production group Mad Media have made it their mission to grow the league into a four race series that showcases the best off-road racers on the best courses in North America.


Chris Leone

A veteran of the motorsports industry (both physical and digital), Chris Leone contributes coverage of race events of all types to Off-Road Racer. Elsewhere, he is the marketing/communications manager at iRacing, media director of Jim Beaver's Down & Dirty Show, and a frequent contributor to UTV Underground.