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KC Returns to 2024 BFGoodrich Tires Mint 400 as Supporting Sponsor


One of the off-road’s most legendary brands is back with the BFGoodrich Tires Mint 400 in 2024, as KC will once again serve as a supporting sponsor of the Great American Off-Road Race. KC products and rad vehicles will be on display at the Mint 400 Off-Road Festival on Fremont Street in downtown Las Vegas on Thursday, March 7.

“All of us at the BFGoodrich Tires Mint 400 are thrilled to welcome KC back for the 2024 edition of the Great American Off-Road Race,” said Mint 400 CEO Matt Martelli. “The KC logo is one of the most familiar off-road icons in the world, and stands as a symbol of quality and a beacon of adventure. Don’t miss them at the Mint 400 Off-Road Festival in downtown Las Vegas, where you can check out their latest and greatest lighting solutions before watching KC-backed racers take on the event!”

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KC’s list of racers entered in this year’s Mint 400 is a who’s who of some of the top names in the sport. Unlimited Truck racers who will rely on KC to light their way to the finish line include legends like Rob MacCachren, Ryan Arciero, Tim Herbst, and Steve Olliges. Unlimited Truck SPEC entries include the next generation of the Herbst and Olliges families, Nick Isenhouer, Jason Coleman, and UFC legend Donald “Cowboy” Cerrone, while numerous UTV, sportsman, and even vintage racers will also rely on KC during Friday’s Limited Race.

Ever since the company’s founders modified a pair of airplane landing lights and strapped them to their truck in 1970, KC has been redefining what’s possible in automotive lighting. Today, more than 50 years later, the iconic brand has become synonymous with off-roading. That’s probably why KCs have been featured in numerous movies and streaming video series, from Back to the Future to Stranger Things. The company is still family-owned, so it doesn’t have to answer to shareholders. Instead, its team can focus solely on meeting the needs of its customers, as together, they Defy Limits and Adventure Further. For more information on KC, visit

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Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for UNLTD Off-Road Racing are live on

About UNLTD Off-Road Racing

The Unlimited Off-Road Racing league was formed by The Martelli Brothers in 2023 after more than a decade of successful desert off-road race promotion, including The Mint 400, The UTV World Championship and The California 300. The league was formed to promote the sport of desert off-road racing, the off-road industry, and to expand the reach of off-road companies beyond the industry and into the homes of every off-road race fan, globally. Key attributes of the newly formed league include large racer car counts, competitive and challenging race courses, safe and family-friendly spectating areas, multiple days of racing and off-road festivities all located near major cities and markets that positively affect the off-road industry. The Martelli Brothers, owners of the motorsports powerhouse production group Mad Media have made it their mission to grow the league into a four race series that showcases the best off-road racers on the best courses in North America.

About The Mint 400

The Mint 400 is the oldest and most prestigious off-road race in America, and is held each March in the treacherous foothills of Sin City. The multi-day event features a massive vehicle parade down the world famous Las Vegas Strip, a two day festival on historic Fremont Street, and two days of grueling off-road racing on a desolate and punishing 400-mile racecourse. Nearly 65,000 off-road and recreational enthusiasts come to watch 500 race teams in 50+ classes from 25 different states and 15 different countries go door to door, while the Livestream coverage is beamed to over 800,000 viewers worldwide.  No other off road race allows fans the thrilling experience of watching the top off-road race teams from around the world battle for fame and glory, in a festival setting – complete with a luxury VIP section. The Mint 400 is “The Great American Off-Road Race”!

Chris Leone

A veteran of the motorsports industry (both physical and digital), Chris Leone contributes coverage of race events of all types to Off-Road Racer. Elsewhere, he is the marketing/communications manager at iRacing, media director of Jim Beaver's Down & Dirty Show, and a frequent contributor to UTV Underground.