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Raceline Wheels Returns as Supporting Sponsor of 2024 BFGoodrich Tires Mint 400

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Continuing multiple years of support, Raceline Wheels will return to the BFGoodrich Tires Mint 400 as a supporting sponsor for 2024, event officials announced today. As in years past, Raceline’s line of off-road, UTV, and street wheels will be on display as part of the Mint 400 Off-Road Festival, which returns to Fremont Street in downtown Las Vegas on Thursday, March 7. On race days, racers like Cole Potts, Loni Unser, Sara Price, and dozens of other Limited, Unlimited, and even Youth racers will rely on Raceline Wheels to help them go for the win.

“We’re excited to welcome Raceline Wheels back to the BFGoodrich Tires Mint 400 in 2024,” said Mint 400 CEO Matt Martelli. “They’ve been a huge supporter of the Great American Off-Road Race for years, and they have a huge list of racers competing across all of our top divisions. Be sure to check them out at the Mint 400 Off-Road Festival on Fremont Street before watching their racers go for the win all weekend long in Primm!”

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Since 1996, Raceline has been a market leader in the design and manufacturing of wheels for off-road, street and track use. Founded more than 25 years ago as a manufacturer of specialty wheels for the off-road racing segment, Raceline’s passion for performance continues to inspire its entire product line. Customers can count on Raceline for performance-driven technology and exceptional quality in aftermarket wheels in a range of styles and fitments for passenger cars, light trucks, SUVs, and UTVs.

Raceline is part of the Allied Wheel Components family of brands which also includes Raceline Billet, Raceline UTV, Kansei Wheels, Nomad Wheels and Mobelwagen Wheels. For more information on Raceline Wheels, visit


Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for UNLTD Off-Road Racing are live on

About UNLTD Off-Road Racing

The Unlimited Off-Road Racing league was formed by The Martelli Brothers in 2023 after more than a decade of successful desert off-road race promotion, including The Mint 400, The UTV World Championship and The California 300. The league was formed to promote the sport of desert off-road racing, the off-road industry, and to expand the reach of off-road companies beyond the industry and into the homes of every off-road race fan, globally. Key attributes of the newly formed league include large racer car counts, competitive and challenging race courses, safe and family-friendly spectating areas, multiple days of racing and off-road festivities all located near major cities and markets that positively affect the off-road industry. The Martelli Brothers, owners of the motorsports powerhouse production group Mad Media have made it their mission to grow the league into a four race series that showcases the best off-road racers on the best courses in North America.

About The Mint 400

The Mint 400 is the oldest and most prestigious off-road race in America, and is held each March in the treacherous foothills of Sin City. The multi-day event features a massive vehicle parade down the world famous Las Vegas Strip, a two day festival on historic Fremont Street, and two days of grueling off-road racing on a desolate and punishing 400-mile racecourse. Nearly 65,000 off-road and recreational enthusiasts come to watch 500 race teams in 50+ classes from 25 different states and 15 different countries go door to door, while the Livestream coverage is beamed to over 800,000 viewers worldwide.  No other off road race allows fans the thrilling experience of watching the top off-road race teams from around the world battle for fame and glory, in a festival setting – complete with a luxury VIP section. The Mint 400 is “The Great American Off-Road Race”!

Chris Leone

A veteran of the motorsports industry (both physical and digital), Chris Leone contributes coverage of race events of all types to Off-Road Racer. Elsewhere, he is the marketing/communications manager at iRacing, media director of Jim Beaver's Down & Dirty Show, and a frequent contributor to UTV Underground.