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King Shocks Supports 2024 BFGoodrich Tires Mint 400

As part of their sponsorship of the 2024 UNLTD Off-Road Racing Series, Mint 400 officials are pleased to welcome King Shocks to the 2024 BFGoodrich Tires Mint 400. The longtime partner of the event will be on hand for the Mint 400 Off-Road Festival on Fremont Street in downtown Las Vegas on Thursday, March 7, before dozens of racers—including defending Unlimited Race winner Eric Hardin—go for glory on King Shocks all weekend long.

“We’re looking forward to having King Shocks on hand for the BFGoodrich Tires Mint 400 as part of their support of UNLTD Off-Road Racing,” said Mint 400 CEO Matt Martelli. “With so many of the top off-road racers relying on King Shocks, it’s no surprise to see them take wins in the sport’s biggest races, including last year’s Mint 400 with Eric Hardin riding with King. Be sure to check them out at the Mint 400 Off-Road Festival to see their race-proven shocks up close before cheering their drivers on in Primm!”

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King Shocks is a manufacturer and servicer of custom made adjustable and rebuildable automotive shock absorbers and performance racing products for utility vehicles, OEM replacement and professional racing use. Our company prides itself on putting quality, performance and customer service above all else. Every product we sell is the result of constant testing and development done with top racers in competition worldwide. This real world testing exposes our designs to a level of abuse and destructive forces that cannot be duplicated in a laboratory. Our “hands on” experience enables us to make rapid design advancements others haven’t even dreamed up yet.

Our product line consists of Coilover, Bypass, and Smoothie shocks as well as Bumpstops, tools and racing jacks. Our OEM and UTV upgrade kits offer serious performance upgrades and simple bolt-on installation. They are available for stock vehicles or those modified with aftermarket lift kits or long travel suspensions.  King Shocks are serviced using simple hand tools when the time comes. You can order a seal kit and return them to factory fresh condition yourself or send them to the factory for service. All parts used in our products are machined in house at our Garden Grove, California facility from billet alloy materials on precision equipment to exacting standards and hand assembled by our trained technicians. For more information on King Shocks, visit www.kingshocks.com.

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Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for UNLTD Off-Road Racing are live on Unlimitedoffroadracing.com.

About UNLTD Off-Road Racing

The Unlimited Off-Road Racing league was formed by The Martelli Brothers in 2023 after more than a decade of successful desert off-road race promotion, including The Mint 400, The UTV World Championship and The California 300. The league was formed to promote the sport of desert off-road racing, the off-road industry, and to expand the reach of off-road companies beyond the industry and into the homes of every off-road race fan, globally. Key attributes of the newly formed league include large racer car counts, competitive and challenging race courses, safe and family-friendly spectating areas, multiple days of racing and off-road festivities all located near major cities and markets that positively affect the off-road industry. The Martelli Brothers, owners of the motorsports powerhouse production group Mad Media have made it their mission to grow the league into a four race series that showcases the best off-road racers on the best courses in North America.

About The Mint 400

The Mint 400 is the oldest and most prestigious off-road race in America, and is held each March in the treacherous foothills of Sin City. The multi-day event features a massive vehicle parade down the world famous Las Vegas Strip, a two day festival on historic Fremont Street, and two days of grueling off-road racing on a desolate and punishing 400-mile racecourse. Nearly 65,000 off-road and recreational enthusiasts come to watch 500 race teams in 50+ classes from 25 different states and 15 different countries go door to door, while the Livestream coverage is beamed to over 800,000 viewers worldwide.  No other off road race allows fans the thrilling experience of watching the top off-road race teams from around the world battle for fame and glory, in a festival setting – complete with a luxury VIP section. The Mint 400 is “The Great American Off-Road Race”!

Chris Leone

A veteran of the motorsports industry (both physical and digital), Chris Leone contributes coverage of race events of all types to Off-Road Racer. Elsewhere, he is the marketing/communications manager at iRacing, media director of Jim Beaver's Down & Dirty Show, and a frequent contributor to UTV Underground.