Polaris and Crandon International Raceway Renew Partnership Vows For 2024 and 2025
Polaris and Crandon International Raceway Renew Partnership Vows For 2024 and 2025
-- Agreement Extends Title Sponsorship of Crandon World Championships --
CRANDON, Wisconsin (August 12, 2024): The continuation of a successful 10 year marriage celebrated at the 31st annual Forest County Potawatomi Brush Run event, Crandon International Raceway today announced a renewed multi-year partnership with Polaris Inc.
Since first joining Crandon as a product supplier in 2014, the presence of the Polaris brand at off-road racing's most iconic race track has greatly expanded to include the title sponsorship of the annual Polaris Crandon World Championship Off-Road Races® -- the largest event of its type in the world.
THINKING OUTSIDE: The Polaris brand will be proudly front and center at the upcoming 55th Polaris Crandon World Championship weekend. As part of the extended relationship at Crandon, Polaris will retain naming rights to the Gravel Pit Corner (above, in background) and the Flyway jump. (Photo: Yokohama Tire)
The two year partnership extension also provides Polaris with the designation as Crandon's "Official UTV" through the 2025 calendar year. Polaris will also retain major brand signage throughout the facility including the track's notorious Polaris Gravel Pit turn and the Polaris Flyway Jump that racers negotiate before Crandon's infamous final turn known as "Calamity Corner."
"Polaris is proud to be a long-standing sponsor of Crandon International Raceway, as we are pleased to continue this relationship for another two years as title sponsor," said Alex Scheuerell, Director of RZR Racing. "As a brand, we are deeply committed to supporting off-road racing and this ongoing partnership underscores that dedication to advancing the sport and providing an unparalleled experience for racers and fans alike."
POLARIS IN THE HOUSE: The massive crowds at the Polaris Crandon World Championships keep growing, as does fan interaction in the large Polaris activation area featuring all of the latest off-road machinery by the Minnesota-based manufacturer. (Photo: Champ Off-Road)
In addition to its partnership with the largest short-course off-road facility and races in the world at Crandon, Polaris strongly supports several Pro category SxS race teams in the highly competitive AMSOIL Champ Off-Road series. For the 2024 season Polaris-backed racers include CJ Greaves (Pro SxS and Pro Stock SxS), Andrew Carlson (Pro SxS), and Ronnie Anderson (Pro SxS).
"Wisconsin is at the heart of Polaris country in America, and we are proud to be a centerpiece for the brand here at Crandon." explained Crandon Promoter Marty Fiolka. "Thanks to the support of Polaris, the Crandon World Championship weekend has reached recognition on the national stage as a world class motorsports and lifestyle event. We look forward to expanding that achievement even further in 2024 and 2025."
In addition to its relationship with Polaris, Crandon International Raceway also enjoys long-term partnerships with a distinguished list of top-tier brands including Red Bull, Lucas Oil, MAVTV, Forest County Potawatomi, Yokohama Tire, Fox Shox, Eibach Springs, Vision Wheel, Steel-It, Ponsse, Rugged Radio, Boxo Tools, McCoy and others.
RACE SUNDAY. WORK MONDAY: Polaris not only provides Crandon with extensive event and product support, but also develops their product on its iconic race track. In 2023 Polaris Sr. Systems Engineer Robert Loire (top) raced his Polaris RZR to a Crandon World Championship title. Heavy duty Polaris machines like this Ranger XP 1000 Northstar crew cab are used every day at Crandon to keep the massive faculty going. (Photos: Champ Off-Road, Polaris)
The 55th Polaris Crandon World Championships is set to take place Labor Day weekend from August 29 - September 1, 2024. Long established as the largest short course off-road race in the world, the largest field of Sportsman and Pro category competitors are expected at the iconic facility for four days and nights of door-to-door action. Racers will be looking to earn Crandon World Championship rings in front of an expected weekend crowd more than 60,000 strong. The World Championships will culminate for the Pro categories on Crandon Red Bull World Cup Sunday (September 1) with the finale pitting Pro 2 and Pro 4 unlimited trucks racing together in the 9th annual Red Bull Cup race.
About Polaris: As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris’ high-quality product line-up includes the RANGER, RZR, Polaris XPEDITION, and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Headquartered in Minnesota, Polaris serves nearly 100 countries across the globe. www.polaris.com
About Crandon International Raceway:
Every athletic form of competition has its iconic “holy grail” location; magic places that organically merge time, place and history in locations often imitated -- but certainly not duplicated. For off-road racing, that unlikely theater of speed is found deep within Wisconsin’s Northwoods at a place better known as the “Big House.” Located just 100 miles northwest of Green Bay and just outside of the tiny hamlet of Crandon (population: 1,386), for 54 years Crandon International Raceway has provided three generations of fans with dirt throwing, high-intensity action and history-making performances. Crandon’s purpose-built, 400-acre facility is the finest on earth and has long hosted the largest crowds in short-course off-road racing history. Featuring more than 2,100 grass camping sites, fans enjoy two big weekends of racing each year at Camp Crandon. For more information please visit www.crandonoffroad.com.
