Ram Trucks Joins 2025 BFGoodrich Tires Mint 400 as Supporting Sponsor
Ram 1500 RHO Thrill Ride to bring ride-along experience to “The Great American Off-Road Race”
UNLTD Off-Road Racing officials are pleased to welcome Ram Trucks to the 2025 BFGoodrich Tires Mint 400, returning to Las Vegas on March 5th-9th. As part of the onsite activation for this year’s “Great American Off-Road Race”, the truck maker will bring the Ram 1500 RHO Thrill Ride, a unique ride-along experience featuring the Ram’s performance off-road pickup.
“We couldn’t be more excited to welcome Ram to the 2025 Mint 400 with the Ram 1500 RHO Thrill Ride,” said UNLTD CEO Matt Martelli. “The Ram 1500 RHO is a wildly impressive machine, and the Thrill Ride will be an amazing opportunity for off-road race fans to get to experience it firsthand during race weekend. We can’t wait to welcome them to the Mint 400 all weekend long, from the Off-Road Festival on Fremont Street to race days in Primm!”
What to Expect on RAM 1500 RHO Thrill Ride:
- Passengers will start with an acceleration run over a series of straightaways.
- Next, they will race around dual banked wedges with a 30-degree slope, showcasing traction and suspension capabilities.
- Building momentum, passengers will experience weightlessness over rolling hills constructed of 500 yards of dirt.
- The course then features another high-banked turn, 8 feet tall and 100 feet wide, demonstrating RHO’s agility and traction through a series of S-curves built from 750 yards of dirt.
- The Grand Finale will include an 80-foot-wide, 8-foot-tall, 20-degree banked berm, accelerating through to the final launch pad, a 5-foot-tall, 30-degree ramped tabletop jump, culminating in an adrenaline-pumping finish.
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The new 2025 Ram 1500 RHO once again cements Ram Truck as North America’s off-road truck leader. RHO is the latest example in a long line of performance truck leadership, offering the best value with more horsepower per dollar ($129.60) than any other performance off-road pickup.
The Ram 1500 RHO features 540 horsepower and 521 ft-lb of torque, as well as nine different drive modes, factory-installed Bilstein® shocks, Launch Control Mode, a high-speed E-locker rear axle, advanced suspension, and premium interior features. For more information on Ram trucks and vans, including the Ram 1500 RHO, visit https://www.ramtrucks.com.
*Based on standard and available features offered.
**Based on MSRP with destination and current 2024 model year competitive information. Excludes other FCA US LLC vehicles and BEVs.