off road racer sponsorship part

Off-Road Racing Sponsorship 101. Part 2: Organize your team

First you need to get organized. What are you offering and what do you want in exchange? All business transactions are built on a value exchange. If the relationship is unbalanced then one party will ultimately feel like they are getting ripped off. So putting your value down on paper is critical to making the potential sponsor understand what they are buying. Media kits or decks as they are often referred to are a presentation of your team’s assets and value. Typically you have a bio, team assets, race schedule, and a sort of sponsor logo placement guide. You are going to need a variety of professional photos to create the media kit. Your team should be in team uniforms and your race and support vehicles should be branded showing potential sponsors what they can look like. Some teams take it as far as creating renderings that are a mock up of what their branding will look like on your vehicles.

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It doesn’t matter whether you race a Class 1, Trick Truck or a Motorcycle, you can get sponsored! Getting sponsors for your off-road racing program requires time and effort, but it’s not impossible to find a company to sponsor your race car. Check back weekly, we’ll be sharing sponsorship best practices from veteran off-road racers and industry experts.

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Matt Martelli

Founder of Mad Media, a multidisciplinary creative and marketing firm and CEO of Off-Road Racer, UTV Underground, The Mint 400, The California 300, and Dirt Co. Matt is one of the biggest influences in Off-Road Racing today.