News

Defending Dakar Episode 4: Trust | Polaris Off Road Vehicles

In the high-stakes environment of the Dakar Rally, trust between the driver and co-driver/navigator is absolutely crucial. With no GPS to rely on, co-driver Max Eddy Jr., must provide precise, real-time instructions based on intricate maps, waypoints, and natural landmarks to lead driver Brock Heger and their team to victory.

Eibach returns at UNLTD Off-Road Racing as 2025 Series Sponsor

For their 2nd year in row Eibach will be displaying and marketing their latest products beginning with the Parker 400, and will also bring the Eibach brand to March’s BFGoodrich Tires Mint 400, April’s Reno 600 and October’s California 300 to complete the season.

JR Motors RV & Marine returns as the Official RV Supplier of the 2025 Parker 400

Dakar 2025 Airing on MAVTV Starting Tonight: Watch Sara Price Make History Again, Risk-Taker to Record-Breaker

Polaris RZR returns to Dakar to defend its title in SSV category

Republic Services Named Title Sponsor for the 2025 Parker 400 Republic Services Desert Cleanup

Unlimited Off-Road Racing announced today that Republic Services, the global leader in environmental solutions, will serve as the Title Sponsor for the 2025 Parker 400 Republic Services Desert Cleanup.

Defending Dakar Episode 1: Double Down | Polaris Off Road Vehicles

Belching Beaver returns as the “Official Craft Beer of The Parker 400”

As the “Official Craft Beer of The Parker 400,” Belching Beaver will debut a custom-branded, limited-edition “Parker 400” beer at the 2025 event.

Misadventure Life Joins 2025 Parker 400 as Supporting Sponsor

The Unlimited Off-Road Racing series is pleased to welcome Jim Beaver’s Misadventure Life Apparel to the 2025 Parker 400, returning to Parker, Arizona on January 15-19. As part of the agreement, the Misadventure Life trailer will be on hand all week long, including on display downtown during the Parker 400 Downtown Experience.

Parker Oil Products returns as Sponsor of 2025 Parker 400‬